Creating statewide behavioural change to help the planet.
The heart of it
Ever wondered how many people actually return their bottles, cartons and cans for the 10c refund? According to the QLD government, not enough. And not surprising when for most people the effort to collect and deposit at an exchange far outweighs the reward.
Client
COEXExpertise
Creative ConceptCampaign Rollout & Production
CX Strategy
Platform Integration
Prize Modelling and Fulfilment
Promotional Legals, Permits, and Logistics
Solution
In a twist on the rags to riches story, every one recycling their trash had a chance to win stacks of cash.
And what better way to grab people’s attention than a a rap inspired video clip. One that shows everyday Queenslanders getting rich off their old containers. Or ‘recycling rich’, to be specific.
