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Curiosity Counts

Curious Asks Questions™ Unlocks Human Opportunities To Grow

Our Curious Asks Questions™ framework applies human filters so that we can get to the heart of things quickly and efficiently, cracking the human opportunity behind the business problem.

Our questions seek to diagnose the strength of connections from 6 perspectives to find the perfect balance between emotional and rational drivers for our business partners’ brands to succeed.

Getting to the heart of it

Consumer

Consumer

Who is the current shopper & consumer, who is the future consumer, how do they behave in the category?

What are they driven by, what do they care about?

Category

Category

What are the ‘norms’, and how mature is the category?

Who are the leaders and slow starters, where are the gaps?

Culture

Culture

What is driving change around the consumer and their wider behaviours in this category?

How are trends shaping future behaviours, what kind of behaviours are we seeing?

Customer

Customer

How does your brand(s) support your customers’ short- and long-term goals? Is there strategic brand alignment?

What are the category manager’s pain points and ambitions? How do their shoppers’ needs and behaviour differ from their competitors?

Company

Company

What makes the brand(s) unique to the category?

Why do people love/hate it, what are the strengths and weaknesses?

Competition

Competition

Who do you see as your competitors? Is this the same as what your consumer sees?

Who else is competing for attention in the moments you want to connect with shoppers and consumers? What are they saying and doing and where are they winning?

Capabilities

What We Say

Curious Encounters gets our relationship off to a running start as we work with you to understand your business relationships and needs so we can create the strategy for success for you and your stakeholders.

RTB2 is our way to ensure you are delivering the most powerful message to your audiences to impact their behaviour to achieve your outcomes.

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How We Say It

Curious Creative develops innovative and intuitive campaigns, designs, and experiences that grab the attention, gain interest and grow your brand’s share of voice and share of market.

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Where We Say It

Curiosity Connects ensures we understand the journeys that people are on both in what they are doing and how they are feeling in the channels they travel through so that we have a multi-channel strategy that gets your message seen, heard, and acted upon. We do this by growing site traffic, driving leads, getting promotional engagement, and improving campaign reach, etc.

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Who we do it for

As one of Australia’s longest running independent communications agencies

We’ve Got History Creating The Future Of Brands

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