Flipping Aussies for a cash prize at the pump.
The Heart of it
With a cooling economy and rising cost of living, reaching for premium fuel at the pump is becoming difficult to justify for many motorists.
To help Aussies make the switch to Ampol’s Amplify Premium Fuel we created a national promotion that takes the pinch out of choosing premium.
We asked, “What if you could win money back from the bowser at the flip of a coin?” – Amplify Fuel Flip was born.
Radio:
Client
AmpolExpertise
Promotional StrategyCX Strategy
Creative and Roll Out
Promotional Legals, Permits, and Logistics
