Ampol

AMPLIFY FUEL FLIP

Creative

Flipping Aussies for a cash prize at the pump.

The Heart of it

With a cooling economy and rising cost of living, reaching for premium fuel at the pump is becoming difficult to justify for many motorists.

To help Aussies make the switch to Ampol’s Amplify Premium Fuel we created a national promotion that takes the pinch out of choosing premium.

We asked, “What if you could win money back from the bowser at the flip of a coin?” – Amplify Fuel Flip was born.

 

Radio:

 

  • Client

    Ampol
  • Expertise

    Promotional Strategy
    CX Strategy
    Creative and Roll Out
    Promotional Legals, Permits, and Logistics
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