Hosted in Brisbane, Sydney, and Melbourne, each event became a celebration of bourbon artistry, anchored by the leadership of Elizabeth McCall. The Woodford Reserve’s Master Distiller guided intimate tasting sessions that blended her insights and passion of the Woodford Reserve distilling process.

At the heart of the experience stood the flavour wheel, reimagined as a circular table centerpiece. This tactile and visually stunning display allowed guests to explore the key elements of Woodford Reserve’s intricate flavour profile. Guests interacted with scents, textures, and visuals, forming a deeper connection to the bourbon’s essence.

We created a meticulously designed tasting set that transformed bourbon tasting into a sensory masterpiece. The liquid component rested on illuminated lightboxes, creating dynamic shadows and textures, while a custom food pairing tray underneath revealed complementary flavours.
Collaborations with local chefs ensured that each pairing heightened the tasting experience and paid homage to the local culinary scene.

Following the events, bespoke takeover kits remained in venues, ensuring the Spectacle of the Senses lived on for Old Fashioned Week. These kits extended the reach of the experience, inviting broader audiences to engage with Woodford Reserve’s story and spirit.