Launching a tropical taste from a not-so-tropical place.
HAZEE PALE ALE
A brewery from Canberra making a tropical beer?
The irony isn’t lost on us.
After 10 solid years making Australia’s favourite craft beers, the team at Bentspoke Brewery were pining for a well-deserved break.
Unfortunately, Australia is thirsty and beer doesn’t brew itself.
So, they did the next best thing – concocted an easy-drinking, refreshingly tropical-tasting beer and took a little fake-action on the brewery floor.
Client
BentspokeExpertise
StrategyCreative
Design
Campaign development (Social, Print)