Fortune Blender
Boost Juice is already famous for fresh juices and smoothies. But what if their blenders could dish out more than just fruity goodness?
To drive downloads of the Boost app, and keep people coming back daily, we took the iconic Boost blender and reimagined it, not just a mixer, but a magical prize machine. The Fortune Blender was born. A fun, interactive feature that blends tasty surprises with a hint of fortune-telling flair.
Client
BoostExpertise
StrategyCreative
Partnerships
Promotion
Every day through the app, users could spin the Fortune Blender and reveal their prize. Think: juicy deals, free snacks, gift cards, and sweet merch.
We also threw in loads of bonus VIBE points. And each spin? A shot at winning one of our weekly major prizes.
A purchase-driven mechanic meant each drink bought via the Boost app gave users another spin. After a valid purchase, customers could head to the VIBE section of the app, tap into the Fortune Blender microsite, and give it a whirl. Every spin guaranteed a win.
Prizes ranged from drink discounts and freebies to exclusive partner rewards like e-vouchers and future purchase deals. No empty hands here—every entry got something. We partnered with top brands whose audiences aligned with ours, giving them great visibility across key media channels. Our balanced media mix, online and offline, amplified the campaign’s reach and traction.
