BWS

HIP, HIP IT PAYS TO HOORAY

We made a boring birthday moment feel unmissable.

The heart of it

BWS has just turned 21 and wants to celebrate! However, when brands ask for love on their birthday, it tends to come off as disingenuous – nobody really cares.

  • Client

    BWS

  • Expertise

    Pricing Strategy
    Promotional strategy
    CX Strategy
    Microsite Development and Implementation
    Prize Negotiation, Management, Modelling and Fulfilment
    Promotional Legals, Permits, and Logistics

    • Behavioural Insight

    What does motivate people is the power of free, and nothing is more appealing in the world of promotions than some quick cash. And if you can earn more by putting a little more effort in then, thanks to the IKEA effect, the value feels even higher.

    Solution

    Pay-for-Hooray.  We offered consumers cash to complete any or all of a range of birthday related tasks And they responded in droves.

     

    Creating a hybrid Game of Chance/Game of Skill, with a near half a million dollar prize pool we had enough birthday wishers we would be able to fill Sydney Harbour’s famous Opera Bar with party-goers, every night for over a year!

     

    The party went off with such a bang that within 3 days of going live more prizes were injected to keep up with the party atmosphere. Hip, Hip it pays to Hooray.

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