BWS
BWS’ OWN LIQUID CURRENCY – SIPCOIN
The heart of it
In its third year, we needed to make the BWS Cooler bigger and better, driving more downloads, redemptions and revenue, as well as daily app interactions.
Client
BWSExpertise
CX StrategyPlatform Integration
Prize Negotiation, Management, Modelling and Fulfilment
Promotional Legals, Permits, and Logistics
Behavioural Insight
Our Gen Z and Young Millennial audience are often cash-strapped and looking for ways to save. They won’t usually consider entering a competition where the prizes aren’t things they would actually want. So, what better prize could we offer to drive participation?
Money, of course!
Solution
We developed BWS’ own liquid currency, SipCoin, offering consumers the chance to win $20M worth of prizes to spend on their favourite drinks over summer. With a 1:2 win ratio, free to play entry mechanic, and a $50K cash grand prize up for grabs, the results spoke for themselves!
To make the experience as customer-centric as possible, we implemented in store redemptions for the first time, to ensure consumers could redeem their liquor prizes however suited them best, online or in store.
The promotion generated sales of $782M (+1.5% YOY) with increased growth reported across both in store and online vs. the pre-campaign period.